Last Updated: July 7, 2026

At Emerald, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit https://emerald-shop.com, place an order, create an account, or otherwise interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Our Legal Basis for Processing Personal Data

We process your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable UK privacy laws.

Depending on the circumstances, we rely on one or more of the following legal bases:

-Performance of a Contract – to process your orders, deliver products, and provide customer support.

-Consent – for sending promotional emails, newsletters, and using non-essential cookies where required.

-Legal Obligations – to comply with tax, accounting, fraud prevention, and other legal requirements.

-Legitimate Interests – to improve our website, enhance security, prevent fraud, and develop our services.

2. Information We Collect

When you use our website, we may collect different categories of personal information.

Information You Provide

This may include:

-Full name

-Billing and delivery address

-Email address

-Telephone number

-Order history

-Payment confirmation (we do not store full payment card details)

-Communications with our customer support team

Information Collected Automatically

When you browse our website, certain technical information may be collected automatically, including:

-IP address

-Browser type and version

-Device information

-Operating system

-Pages viewed

-Time spent on our website

-Referral sources

-Cookie data

Information from Third Parties

We may receive information from trusted partners such as:

-Payment processors

-Shipping providers

-Fraud prevention services

-Website analytics providers

3. Cookies and Similar Technologies

We use cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website performance, and maintain website security.

Where required by law, non-essential cookies are only used after you have provided your consent.

You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. How We Use Your Information

We use your personal information to:

-Process and fulfil your orders.

-Arrange shipping and delivery.

-Provide customer service and respond to enquiries.

-Send order confirmations and shipping updates.

-Improve our website and shopping experience.

-Detect and prevent fraud or misuse.

-Comply with legal and regulatory obligations.

-Send marketing communications where you have chosen to receive them.

5. Sharing Your Information

We only share personal information when necessary to operate our business and provide our services.

Your information may be shared with trusted service providers including:

-Payment providers that securely process transactions.

-Shipping and courier companies responsible for delivering your orders.

-Website hosting and eCommerce platform providers.

-Analytics and fraud prevention providers.

-Professional advisers where legally required.

We never sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. International Transfers

Some of our trusted service providers may process information outside the United Kingdom.

Where this occurs, we ensure that appropriate safeguards are in place, including approved contractual protections and other measures required under UK data protection law.

7. Data Retention

We keep your personal information only for as long as reasonably necessary to:

-Complete your orders.

-Provide customer support.

-Meet legal, tax, and accounting obligations.

-Resolve disputes.

-Prevent fraud.

When information is no longer required, it is securely deleted or anonymised.

8. Your Privacy Rights

Under the UK GDPR, you may have the right to:

-Request access to the personal information we hold about you.

-Correct inaccurate or incomplete information.

-Request deletion of your personal data where applicable.

-Restrict or object to certain processing activities.

-Receive your personal data in a portable format.

-Withdraw consent where processing is based on your consent.

To exercise any of these rights, please contact us using the details provided below.

9. Data Security

We use appropriate administrative, technical, and organisational measures to help protect your personal information against unauthorised access, disclosure, alteration, or destruction.

While we take reasonable precautions to safeguard your information, no method of electronic transmission or online storage can be guaranteed to be completely secure.

10. Third-Party Websites

Our website may contain links to external websites operated by third parties.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children. If we become aware that such information has been collected unintentionally, we will delete it as soon as reasonably possible.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, or legal obligations.

The most recent version will always be available on this page, and the "Last Updated" date will indicate when changes were made.

13. Complaints

If you believe that your personal information has been handled improperly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters.

Website: https://www.ico.org.uk

We would, however, appreciate the opportunity to address your concerns before you contact the ICO.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Store Name: Emerald

Website: https://emerald-shop.com

Email: contact@emerald-shop.com

Phone: +44 7451 256085

Customer Support Hours: Monday to Friday, 9:00 AM – 5:00 PM (GMT +1)

Response Time: We aim to reply to all enquiries within one business day.